“No, honey, you’re not going crazy. That’s just your toothbrush!”
Hasbro is rolling out a toothbrush that plays pop music through kids’ pearly whites while it polishes them.
Tiger chose upbeat songs that could be easily replicated with decent quality. New hits and old favorites include Let’s Get It Started by the Black Eyed Peas; Walk Away by Kelly Clarkson; Shake a Tail Feather by The Cheetah Girls; the Rocky Theme Song; and We Will Rock You by Queen.
Via Neatorama.
Oh good. I was worried the Black Eyed Peas had run out of ways to merchandise themselves. Although brushing to the Rocky theme (“Gonna Fly Now”) might be a little fun. The Clarkson and Cheetah Girls* songs I wouldn’t touch with a ten-foot pole, however, much less a toothbrush.
I also found this part of the article interesting:
Children represent one of the fastest-growing segments in oral hygiene, according to the Children’s Personal Care 2006 market study by Mintel.
They make it sound like toothbrush manufacturers have just discovered that kids have teeth or something. “In my day, only adults brushed their teeth. And with bourbon!” I dunno, are children rushing out to buy the coolest dental gear available? Are they trading floss and dental picks on the school playground? Are kids with braces suddenly cool?
Oh, and am I the only one reminded of Will Ferrel’s scenes with his toothbrush in Stranger Than Fiction“?
* I actually listened to a sample of this on iTunes just now. It’s about as dreadful a cover as you’d expect from a fake Disney girl group.
As a child, I was fanatical about brushing. Ever since Batman told Robin that he owed his life to good dental hygiene. After all, you never know when you’re going to need to hold onto a batarang with your teeth and get hauled up the side of a building.
There’s an idea: the Batman theme song playing in your head while you brush.