Say what you will about Kevin Smith and his upcoming film Clerks II, I find this very interesting:
In an ingenious new ploy, he has recorded a commentary for “Clerks II” that will be available for free download on iTunes, encouraging viewers to take their iPods to the theater for a second viewing.
I’m a fan of most of Smith’s work, having seen everything but Jersey Girl, so I’ll probably end up seeing this one as well. The commentary, though, will probably have to wait until DVD.