The sweet smell of success?

As if their joke — it was a joke, right? — body spray wasn’t weird enough, now Burger King wants you to ditch your friends for food. Friendship is fleeting, but the Whopper’s flame-broiled empty calories are forever. [via]

As to the body spray, Burger King might be interested in a recent study that suggests it’s not how you smell, but how confident thinking you smell good can make you. [via]

Then again, as Maureen F. McHugh says, “I am willing to be convinced that food could be a fragrance….But fast food? It’s a terrifying world.”