And of course, the worst part is that DC and Marvel are the bread and butter of the modern comics store. For all that people encourage buying indie comics as a way to vote with their wallets, if DC and Marvel (possibly even just Marvel) got out of the publishing business and decided to focus on their movies and videogames, it would be an utter apocalypse for the comics industry. All the other companies combined do not sell enough copies to keep a comics store in business. And without comics stores, indie publishers have very few places to sell their stuff. So voting with your wallets…might actually mean buying DC and Marvel books you hate just to keep the store you like in business.
The business model of the comics industry would drive Warren Buffett mad.