{"id":3030,"date":"2008-06-24T19:26:41","date_gmt":"2008-06-25T00:26:41","guid":{"rendered":"http:\/\/www.unreality.net\/weblog\/?p=3030"},"modified":"2008-06-24T19:27:14","modified_gmt":"2008-06-25T00:27:14","slug":"nasa-cool-ranch","status":"publish","type":"post","link":"https:\/\/www.unreality.net\/weblog\/?p=3030","title":{"rendered":"NASA Cool Ranch?"},"content":{"rendered":"<p><font face=\"Verdana\" size=\"2\">&#8220;When deep space exploration ramps up, it will be corporations that name everything. The IBM Stellar Sphere. The Microsoft Galaxy. Planet Starbucks.&#8221; &#8212; <em>Fight Club<\/em><\/font><\/p>\n<p><font face=\"Verdana\" size=\"2\">Apparently, <a href=\"http:\/\/space.newscientist.com\/article\/dn14130-first-space-ad-targets-hungry-aliens.html?feedId=online-news_rss20\" title=\"New Scientist: First space ad targets hungry aliens\">Chuck Palahniuk was right<\/a>*:<br \/>\n<\/font><\/p>\n<blockquote><p><font face=\"Verdana\" size=\"2\">It could be the longest commercial break in history. Over a six-hour period this morning, high-powered radars in the Arctic Circle broadcast an advertisement into space for the first time.<\/font><font face=\"Verdana\" size=\"2\">The advertisement, for Doritos tortilla chips, was being directed towards a solar system in the Ursa Major constellation, just 42 light years from Earth. The solar system contains a habitable zone, and could host an Earth-like planet and extraterrestrial life.<\/font><\/p><\/blockquote>\n<p><font face=\"Verdana\" size=\"2\">Via <a href=\"http:\/\/www.warrenellis.com\/?p=6036\">Warren Ellis<\/a>, who&#8217;s none too pleased with the idea.<\/font><\/p>\n<p><font face=\"Verdana\" size=\"1\">* <a href=\"http:\/\/www.unreality.net\/weblog\/?p=3005\">Lucy Ellmann<\/a> must be <em>hating<\/em> that.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;When deep space exploration ramps up, it will be corporations that name everything. The IBM Stellar Sphere. The Microsoft Galaxy. Planet Starbucks.&#8221; &#8212; Fight Club Apparently, Chuck Palahniuk was right*: It could be the longest commercial break in history. Over a six-hour period this morning, high-powered radars in the Arctic Circle broadcast an advertisement into &#8230; <a class=\"read-more\" href=\"https:\/\/www.unreality.net\/weblog\/?p=3030\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[238],"class_list":["post-3030","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=\/wp\/v2\/posts\/3030"}],"collection":[{"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3030"}],"version-history":[{"count":0,"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=\/wp\/v2\/posts\/3030\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unreality.net\/weblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}